This is a spider diagram I produced with Mapmyself.com; this program allowed me to create and map my initial ideas for my 'Dance Pop' music video. Whilst creating this spider diagram I based my ideas on the conventions of my sub-genre, such as unconventional locations- to develop this convention I tried to think of unconventional locations that I had seen in some music videos that I had analysed in my research, an example of this is Jessie J's 'Lazerlight' which used a green screen. I also looked at artists within the sub-genre in order to get a feel of the sort of artist I would like to use, which I think would be similar to Rihanna and Jessie J; preferably a female artist.
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