Concept

Costume:
In our music video we want to fit the conventions of Dance-pop, we will do this with the main artists. The main artist will wear typical costumes such as brightly coloured clothing, trainers and shirt. However, we want the rest of the characters clothing to fit the situation/concept rather than the genre.

• Gym: The clothing will include shorts and a vest, to fit the gym environment.
• Office: A tousled, messy suit to show his lack of commitment, tiredness or stress cause by the environment and the situation he has been placed in.
• Interrogation room: This character in this situation will be a female, so that the video is not male bias, and also to give a sense of variety/generalisation. The female will wear casual, smart clothes such as, chinos, shirt which is creased and unbuttoned at the top to show shes been there a long time and also to show it may be hot; under pressure.

Effects:
We felt our video could use some effects in order to slow down and speed up certain shots. Slowing down shots within each situation emphasises the feeling of stress, frustration as the audience can watch the expression on the characters face and empathise with them. Slowing down certain clips will also help sync the music to the shots, making it easier to cut on the beat.