Background information of Artist

From the feedback we had got from people we found that our concept was illustrated well through the use of our ancillary task. Our artist brought upon itself it own persona; the CD cover and advert felt as if its the artists second album, after being gone for some time. This album is their 'come back', we believe this because the images seem to hold angst, however, a lot of energy; a lot of time has been put into the making. The artists is made to seem as if their looking forward and starting a fresh, for example the advert connotes the emotions of determination, as we are shown him staring directly at the camera and left and right; showing how he's ready for anything.

Third Draft of my ancillary task

Draft 2 of Ancillary task

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Pois Technique

When developing our digi-pack, we found that our colour scheme naturally developed within our ancillary task and wanted to incorporate this into our music video in order to link to two elements together. Light blues and pinks are used significantly used in order to highlight an upbeat and energetic atmosphere, which works well with the fast tempo of our Dance-pop song. As a group we discovered a technique called the Pois technique (Explained more in the slide show above), this allows us to create visually interesting shots and photos while incorporating our colours.

First draft of our music video

Here is the first draft of our music video, however is is not fully complete having only half the editing of the video which has been marked on this video with an annotation. The reason we haven't finished the editing fully is because we have so many shots compared to other groups, such as the video contains at this point in time 16 shots types, and also we had trouble at the beginning with the rendering of our footage leaving us able to use Final Cut. We also found that the Dance sequence which we shot needs to re-filmed due to the location; the flat curtain background makes the shot flat- to resolve this we will be using a fig rig in order to create a smooth handheld camera movement against a plain wall or mirror in the dance studio. Furthermore, we discovered that we need more close-ups of the face and extreme close-ups because that was one of the many conventions of dance pop music videos.
 

New version:
Below is our new version of draft one, in which we have completed to our fullest potential. Even just comparing these two you will see our much clearer understanding of the Dance-Pop genre, because the pace of editing is much faster and matches the tempo of the song.

Audience Feedback

Here is a audience feedback video featuring three people from our target audience; Young adults 18-24. I asked this audience:

• Is there clear creativity in this CD cover?
• The colours you see, pink and blue,, do you think they are conventional to a Dance-pop genre? Why?
• How do they make you feel?
• Would you buy it?

With all the feedback we received from asking specific questions, we will take and develop to create a better  digi-pack to suit the needs of my target audience. 

First Draft of Ancillary Task

I have used Slideshare. net to present the first draft of my ancillary task.