These three GIF's show the types of clothing I would like for my main artist in my Dance Pop music video. These pieces of clothing would only be for the artists not the other characters in the video as the conventionally dress differently in order to make the artist stand out and individualise themselves.
These clothes show the conventions of costumes in dance pop, as they convey casual and edgy styles. Most dance pop artist's have a individual 'look' that makes them unique but some characteristics can be seen in most of them. For example tight jeans/trousers that are colorful, which could symbolize happiness and energy-reflected in the genre of music. The bright colours also make them standout in comparison to the other characters and background which is typically of a dark nature; this can be seen to really work well in the Olly Murs screen shot as the pink jeans contrast well with the pavement, creating a playful and energetic atmosphere.
Also, the clothing is normally very stylized , as if they were of to a party. They would wear accessories such as bracelets and hats, which is what we incorporated into our own costume ideas. I felt that the accessories allowed the artist to create their own identity, although not all the artists did this. These items also give character to the artists, making them seem edgy or confident. Furthermore the items could identify the artists to the audience, such as when you see the Olly Murs hat, they instantly know its a song by that artist.
Trainers are convention to the Dance Pop genre because they connote energy and dancing which this sub genre is about. The trainers represent dancing and are usually worn in the dance sequences as they are easy to move around in and are instantly associated to that sub genre.
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