Location shots

First location:

The first location we would use for the field scenes would be at Primrose Hill in London, on the northern side of Regents Park. We chose this location because of the city skyline, which we wanted in our shots to show the contrast between stressful situations ( In the city) and the calm, stress-free atmosphere in the field, in a more striking and dominating way. This location would be the performance area for the artist, and the location would create an interesting Mise-en-scene that would differentiate the artists from the other characters.













Second Location:
The second location would be the drama room at Glenthorne High School, this is because it local and easy to access. Also, the room can be completely blacked out and use spotlights effectively, which is also set up in the room. This room will be used for the interrogation scenes and also the dance scenes as well. The spotlight will create a dramatic and tense atmosphere within the scenes, creating the feeling of frustration and vulnerability  relating to our concept.

Third Location: 
This location is someones home gym, there is a punching bag located in their background. This would be used for the gym scene, in order to get shots of the violent and frustrated behaviours from this character. The enclosed feeling works really well to show how things get on top of the character and situations surround him.

Fourth Location:
The office, this location has a glass window, which we wanted from our initial ideas, however it does not have a skyline view from the office. It has enough room in order for the character to pace, by using this location we hope that the audience will sympathise with the working class character; the worries and stress that comes with this type of locations within today's society.

Storyboards

Storyboards:
We photographed ourselves working on our storyboards. 
As a group we created storyboards on the different locations we have decided upon, giving an initial view of the type of shots we would use, such as we have noticed we would use a lot of close-ups, which is conventional to our genre. However, although we use a few close-ups we still experiment with a range of shot types ranging from long shots and bird eye views. We also found that the storyboards allowed us to visualize what the video would look like and also what the types of camera movements we would use; this changed our initial ideas of what we wanted as we never wanted dramatic camera movement at first but now we do.

Storyboards images/Animatic:
We created an animatic in order to get a sense of the timing and placement within the song we would put the shots. Also, when doing the storyboards we focused on the location shots instead of the song with it, making it easy enough to slot different shots from various locations into one video-having the range of shots allows better experimentation and planning o the types of shots and shot types needed.

Concept

Costume:
In our music video we want to fit the conventions of Dance-pop, we will do this with the main artists. The main artist will wear typical costumes such as brightly coloured clothing, trainers and shirt. However, we want the rest of the characters clothing to fit the situation/concept rather than the genre.

• Gym: The clothing will include shorts and a vest, to fit the gym environment.
• Office: A tousled, messy suit to show his lack of commitment, tiredness or stress cause by the environment and the situation he has been placed in.
• Interrogation room: This character in this situation will be a female, so that the video is not male bias, and also to give a sense of variety/generalisation. The female will wear casual, smart clothes such as, chinos, shirt which is creased and unbuttoned at the top to show shes been there a long time and also to show it may be hot; under pressure.

Effects:
We felt our video could use some effects in order to slow down and speed up certain shots. Slowing down shots within each situation emphasises the feeling of stress, frustration as the audience can watch the expression on the characters face and empathise with them. Slowing down certain clips will also help sync the music to the shots, making it easier to cut on the beat.

Teacher Assessment

Image annotation

These three GIF's show the types of clothing I would like for my main artist in my Dance Pop music video. These pieces of clothing would only be for the artists not the other characters in the video as the conventionally dress differently in order to make the artist stand out and individualise themselves. 


These clothes show the conventions of costumes in dance pop, as they convey casual and edgy styles. Most dance pop artist's have a individual 'look' that makes them unique but some characteristics can be seen in most of them. For example tight jeans/trousers that are colorful, which could symbolize happiness and energy-reflected in the genre of music. The bright colours also make them standout in comparison to the other characters and background which is typically of a dark nature; this can be seen to really work well in the Olly Murs screen shot as the pink jeans contrast well with the pavement, creating a playful and energetic atmosphere.

Also, the clothing is normally very stylized , as if they were of to a party. They would wear accessories such as bracelets and hats, which is what we incorporated into our own  costume ideas. I felt that the accessories allowed the artist to create their own identity, although not all the artists did this. These items also give character to the artists, making them seem edgy or confident. Furthermore the items could identify the artists to the audience, such as when you see the Olly Murs hat, they instantly know its a song by that artist.

Trainers are convention to the Dance Pop genre because they connote energy and dancing which this sub genre is about. The trainers represent dancing and are usually worn in the dance sequences as they are easy to move around in and are instantly associated to that sub genre.

Lyric annotation

Song details

We have chosen the song 'Not giving in' By Rudimental; the song fits well with our genre dance pop. This song meets the criteria we were given as the artist is British and the song does not have a music video currently. Our initial ideas for the music video was of a field and having lots of extreme close-ups of the artists face, high key lighting and some sort of dance sequence because the music was up-beat and energetic, however this was contrasted with the slow paced beginning which we felt may need longer shots
.

Photoshop Tutorial 2

Photoshop Tutorial

Creating a CD cover:

• Press new, create a custom canvas and change the sizes to height:12 cm, width: 25 cm. Make sure the pixel is on 300 and no less. 
• Firstly we started by taking photos for our CD cover and back. We decided to use close-ups of the face as this is a convention for dance pop CD covers, shown in earlier post. This is so we are shown the emotions and face of the artists that is usually well known.
• We used the ruler button on the left hand side task bar, which produced a ruler around the perimeter of the canvas, we then dragged the ruler from the left to 12 cm's in,then the next 14 cm's in.
• We then picked a background from Google images, we chose a blue neon swirl background as it was bright and is a convention of dance pop. When we imported in, we decided we wanted to cut the image and rotate it in order to create the wave effect, so that it related to the album name 'Making Waves'. In order to use the back and picture, we used the magic wand to select the background of the photo on layer one. Then we put the blue background in layer 2.
• We made sure the album name and artists name was different in colour, size and font. This is conventional to most CD covers,this is so the artists name stands out and also because some artists may have a conventional font or style they have,  Such as Florence and the machine.

• The back cover included two pictures taken side on of the artist; we put these on two different layers and also applied the magic wand on them. We also used a rubber to erase the missed areas around the face which the magic wand didn't pick up. 
• The song names on the back are placed between the two faces so that they stand out and are also white for the same reason. White could also show nature and purity, which could be related to making waves as that is associated to nature and the sea. We also used the name of the album for one of the songs on the back as usually the CD is named after one of the most popular songs on the album.
• If we had more time we would have imported a barcode on the back cover, a spine and a record label picture on the back. 

Technical Tutorials

Green screen:
Below is a video we filmed as a whole class and then edited in our groups. This is an example of green screen and the first of practices with the technique. Green screen is the effect used in order to create a digitally generated background in the post-production phase of editing.



Setting up the green screen tips/what I learned:
-Make sure the green sheet has no creases or shadows as this will cause a negative effect on the final product. This needs to happen in order to create a professional and consistent video.
-The placement of lighting in the space will even our the colouring and balance it.
-I learned how to set up and dismantle the green screen.
-Using multiple camera in one shooting to create a diverse and simple way to get different shots.
-Lighting is crucial to the effectiveness of green screen in later phases of editing.

Final Cut steps:
-Upload and drag the footage as normal to the tracks(leave the first track free for your background). Sync up the footage and music with the marker 'M'.
-In the top left hand corner box, click on tab 'effects'.
-Click on the little arrow next to 'Key'.
-Drag the effect 'Chroma key' to the track you want.
-Import the certain background you want, drag it to the first track.
-Click the little green key on the far left of the track, making it turn grey. Do NOT do this for the track you are working on.
-Double click on the track or until to the clip plays on the left screen. Click on 'Chroma key'.
-Click on the pepet and click on the green part of the clip on the right screen.
-Click on the pepet and press 'Shift' again if you want the quality better and more refined.
-Use the sliders on the left screen in order to get your desired affect.
-Now do this for all the clips.
-Once there all done, Render.

Evaluation of our practice:
-Overall I think our video could have been improved and edited better.
-This could have been done by ironing our the green screen in order so it didn't have creases and folds which caused difficulties in our editing and use of Chroma key in our video.
-Make sure the green screen fills the frame.
-Minimize the amount someone walks in front of the camera.

Roles

Roles:

Director: 
All share
Filming:
All share
Editing: 
All share
Storyboard: 
All plan and annotate
Location:
Rachele
Finding a suitable location that fits the genre of Dance Pop. Getting permission from whoever owns the location. 
Costume: 
Scott
finding and providing suitable costumes for the actors and genre of music. 
Make-up:
Fiona
gathering the right make-up; colours. 
Props:
Rachele
finding props for the music video. Getting permission to use props or buying them. 
Lighting:
Fiona
bringing appropriate lighting to fit the mood of the song. 
Music: 
Scott
bringing along music and a music player to the location and also providing the digital copy for the music video edit. 
Actors: 
Rachele and Scott
Special effects: 
Rachele

Initial Ideas

This is a spider diagram I produced with Mapmyself.com; this program allowed me to create and map my initial ideas for my 'Dance Pop' music video. Whilst creating this spider diagram I based my ideas on the conventions of my sub-genre, such as unconventional locations- to develop this convention I tried to think of unconventional locations that I had seen in some music videos that I had analysed in my research, an example of this is Jessie J's 'Lazerlight' which used a green screen. I also looked at artists within the sub-genre in order to get a feel of the sort of artist I would like to use, which I think would be similar to Rihanna and Jessie J; preferably a female artist.

Peer Assessment

This is a peer assessment done by a person in my class.