Q1) in what ways does your media product use, develop and challenge forms and conventions of real media products?

 It's very conventional for dance-pop music videos to be solely based around the artist, for example in Olly Murs-Army of Two, the only character present through the entirety of the video is Olly Murs, this is emphasised when he is duplicated multiple times in one shot. Kesha's music video also does this by using constant close-ups of her to express her importance.

 I have used this convention by only using the artist 'Justify' in my media text, and using the same strategy of close-ups as seen in Kesha's music video. However, I do challenge the convention of  location in my work; the typical convention of a dance-pop music video location is a green screened background, as shown in Kesha's video. I used  a field, which is unconventional to this genre, but I wanted to get across the concept of overcoming challenged and frustration (The field is symbolic of this because it is tranquil and calm).

Close-up from my media text

Another convention in pop videos is a dance sequence performed by the artist; my dance sequence is a combination of various location such as a dance studio, in front of a curtain and drama room to create the illusion that he is practicing and performing a dance, reflecting the concept. Low key lighting tends to be accompanied by a dance sequence, and back lit by a light source, mine is no different.

Olly Murs-Army of two

From own media text

 This example below of a real media product shows how brights lights are used to emphasis certain moments in the music video, making the shot seem dramatic and tense. I decided to use this convention to make the dance scenes look dynamic and unusual. I did this by using a blue spotlight behind the artist, making only the artists silhouette visible. Cutting to the beat also a typical convention of dance-pop music videos; editing is fast paced in the chorus as this is the most energetic and upbeat section of the song.  I discovered from using lights that a blur can be noticed on the lens, and created this shot below; this is unconventional in dance-pop music videos because it cuts away from the content.

From own media text