Advert
 |
| Lady Gaga's advert for 'The Fame Monster' -a professional example |
 |
| My advert |
My advert has some features that conform to the conventions of a professional advert. The first one is that the focus of the advert is the artist; the artists is presented and portrayed in a confident and quirky, creative way by overlapping three images of the artist and changing the opacity. This is seen in Lady Gaga's advert in which she has her face displaced twice; this makes it clear to the audience they are the artist and they are important. However, I challenge the convention of the font titles, which are displayed as the album name being significantly bigger than the artist name, I did this because I felt the connotations of the name 'Fluorescent' made is vital to make it stand out because it suggest a brightness and boldness, but I overcame this making sure 'Justify' was above 'Fluorescent' to make it clear that that's the artist name.
The colour scheme seems to be a challenge to professional adverts, as seen from these adverts- they show no colour. It seems that the convention for Dance-Pop adverts is a dramatic, black and white photo, which I do not do; I did however, create a dark shadowed image that has dark blues and vibrant pinks because it links with our colour them running between the music video, advert and CD cover. They also link with the name 'Fluorescent' due to the vibrancy created by using the hue/saturation tool in Photoshop.
 |
| Rihanna's advert for Russian Roulette- a professional example |
No comments:
Post a Comment