Q2) How effective is the combination of your main product and your ancillary texts?

I have created a video showing the links in my work and how they come together in order to portray an image of my artist.

Q1) in what ways does your media product use, develop and challenge forms and conventions of real media products?

Advert

Lady Gaga's advert for 'The Fame Monster'
-a professional  example

My advert 

 My advert has some features that conform to the conventions of a professional advert. The first one is that the focus of the advert is the artist; the artists is presented and portrayed in a confident and quirky, creative way by overlapping three images of the artist and changing the opacity. This is seen in Lady Gaga's advert in which she has her face displaced twice; this makes it clear to the audience they are the artist and they are important. However, I challenge the convention of the font titles, which are displayed as the album name being significantly bigger than the artist name, I did this because I felt the connotations of the name 'Fluorescent' made is vital to make it stand out because it suggest a brightness and boldness, but I overcame this making sure 'Justify' was above 'Fluorescent' to make it clear that that's the artist name.

The colour scheme seems to be a challenge to professional adverts, as seen from these adverts- they show no colour. It seems that the convention for Dance-Pop adverts is a dramatic, black and white photo, which I do not do; I did however, create a dark shadowed image that has dark blues and vibrant pinks because it links with our colour them running between the music video, advert and CD cover. They also link with the name 'Fluorescent' due to the vibrancy created by using the hue/saturation tool in Photoshop.

Rihanna's advert for Russian Roulette- a professional example

Q1) in what ways does your media product use, develop and challenge forms and conventions of real media products?

Q1 by

Q1) in what ways does your media product use, develop and challenge forms and conventions of real media products?

 It's very conventional for dance-pop music videos to be solely based around the artist, for example in Olly Murs-Army of Two, the only character present through the entirety of the video is Olly Murs, this is emphasised when he is duplicated multiple times in one shot. Kesha's music video also does this by using constant close-ups of her to express her importance.

 I have used this convention by only using the artist 'Justify' in my media text, and using the same strategy of close-ups as seen in Kesha's music video. However, I do challenge the convention of  location in my work; the typical convention of a dance-pop music video location is a green screened background, as shown in Kesha's video. I used  a field, which is unconventional to this genre, but I wanted to get across the concept of overcoming challenged and frustration (The field is symbolic of this because it is tranquil and calm).

Close-up from my media text

Another convention in pop videos is a dance sequence performed by the artist; my dance sequence is a combination of various location such as a dance studio, in front of a curtain and drama room to create the illusion that he is practicing and performing a dance, reflecting the concept. Low key lighting tends to be accompanied by a dance sequence, and back lit by a light source, mine is no different.

Olly Murs-Army of two

From own media text

 This example below of a real media product shows how brights lights are used to emphasis certain moments in the music video, making the shot seem dramatic and tense. I decided to use this convention to make the dance scenes look dynamic and unusual. I did this by using a blue spotlight behind the artist, making only the artists silhouette visible. Cutting to the beat also a typical convention of dance-pop music videos; editing is fast paced in the chorus as this is the most energetic and upbeat section of the song.  I discovered from using lights that a blur can be noticed on the lens, and created this shot below; this is unconventional in dance-pop music videos because it cuts away from the content.

From own media text

Background information of Artist

From the feedback we had got from people we found that our concept was illustrated well through the use of our ancillary task. Our artist brought upon itself it own persona; the CD cover and advert felt as if its the artists second album, after being gone for some time. This album is their 'come back', we believe this because the images seem to hold angst, however, a lot of energy; a lot of time has been put into the making. The artists is made to seem as if their looking forward and starting a fresh, for example the advert connotes the emotions of determination, as we are shown him staring directly at the camera and left and right; showing how he's ready for anything.

Third Draft of my ancillary task