this sub genre a lot of bright/ vibrant colours are used in order to make the artists stand out and also to create an energetic atmosphere. This atmosphere reflects the genre as dance sequences are conventional and support each other to make them more effective. Furthermore, there are a lot of spotlights and high key lighting used to convey drama and fun, and also reflect on the dance/club scene; which normally has multi-coloured spotlights.
I also found that the costumes used are extravagant and individual to the artists, such as Lady GaGa and Nicki Minaj, who perform in abstract, unconventional clothing. These costumes intrigue the audience and keeps them entertained, but also identify the artists; the clothing style becomes associated to the artists.
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