Audience Research-Survey into Disco Pop

I created a survey to gather information about my target audience and what they expected and wanted in a Disco Pop music video and advertisement. I used Google Docs in order to create this survey and then emailed it to people in my year group and to teachers in order to get a range of age groups within my sample. I asked about age and gender in order to get an overall insight into the target audiences gender and age and then using that information and applying it to my own adverts/CD covers and music videos in order for it to appeal to my target audience.

I asked questions about the location used and the mise-en-scene they expect and want to see within a Disco Pop music video and advert, such as, would they audience prefer to see a music video with high key lighting and bright, bold colours or a low key lighting video with dull bland colours.