Results from my survey into Disco Pop

Media Results (1)

Audience Research-Survey into Disco Pop

I created a survey to gather information about my target audience and what they expected and wanted in a Disco Pop music video and advertisement. I used Google Docs in order to create this survey and then emailed it to people in my year group and to teachers in order to get a range of age groups within my sample. I asked about age and gender in order to get an overall insight into the target audiences gender and age and then using that information and applying it to my own adverts/CD covers and music videos in order for it to appeal to my target audience.

I asked questions about the location used and the mise-en-scene they expect and want to see within a Disco Pop music video and advert, such as, would they audience prefer to see a music video with high key lighting and bright, bold colours or a low key lighting video with dull bland colours.

Advertisement research into pop

Record label research

Research into dance pop (conventions)

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Research into Dance Pop (Analysis of 3 CD covers)

Research into Dance pop (5 analysed music videos)

Moodboard on chosen genre

I created a mood board in order to map out conventions of the dance Pop genre. I found that within
this sub genre a lot of bright/ vibrant colours are used in order to make the artists stand out and also to create an energetic atmosphere. This atmosphere reflects the genre as dance sequences are conventional and support each other to make them more effective. Furthermore, there are a lot of spotlights and high key lighting used to convey drama and fun, and also reflect on the dance/club scene; which normally has multi-coloured spotlights.

I also found that the costumes used are extravagant and individual to the artists, such as Lady GaGa and   Nicki Minaj, who perform in abstract, unconventional clothing. These costumes intrigue the audience and keeps them entertained, but also identify the artists; the clothing style becomes associated to the artists.

Theories 3

Theories 2

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Theories 1

Low budget Ideas

Using these two low budget music videos below, I have compiled a list of low budget ideas, which I could use for my own production and editing on my music video. I have learned practical and valuable tips from viewing these videos. 

• Being energetic and happy in your video, this makes it more professional. It also makes the video more entertaining even when the artists aren't singing or playing instruments; it keeps the video upbeat. This is seen in both 'A-ha' and 'just got payed'.
• Using both close-ups and mid-shots for people singing, to put emphasis on that person; this mainly done in 'A-ha'. Also, using long shot is very effective with bands.
• Pace of editing should match the pace of the music.
• Mise-en-scene: The props/costumes/locations, should be appropriate for the music video genre, such as in 'A-ha' the costume is dark which reflects the dark mood of the song. 
•  Using effects, such as in 'A-ha' they used fade in ad they also changed the contrast in some shots. This had a positive effect as it suited the music and created a dark and tense atmosphere.  
• Having the appropriate lighting for your genre. 'Just got payed' had key key lighting which was appropriate for their boy band pop video as it kept the mood light and fun. 

Conventions of a music video

Analysis of Rock Video 3-'Kill lies' By Reform the Resistance

The first shot is of a close-up of a wooden box, the camera is moving and the screen flickers. The box is decrepit and old looking, and is set in a low key lit room, this creates a dark and tense mood and the audience is confused, It also produces an isolated and cold feel. We then fade into an extreme closeup of someones face, the person remains anonymous as his face is obscured by the shot, the shot flickers again. Leaving the audience feeling confused and asking who is he? and why is he here?

We are then shown shots portraying a person sitting at a table in a dark room, they appear to be motionless. As the shots fade into the next the camera turns upside down, and the shot is out of focus and slightly distorted. The shots are languidly moving from the previous to the next, allowing the pace of the shot to keep to the pace of the music;a slow monotone hum gradually getting louder. The pace of editing quickens as a woman's legs appear in the shot, she is holding a folder...the audience question her importance due to the suit dress and high black heels; also her poster and long strides suggest she is powerful and has control. This is reinforced when we cut to a close-up of the person in the chair with his hand tied up; powerless.

The shots become clearer and we are able to identify the table from the first shot and associate it with the situation between these people. We fade into a extreme close-up of the woman's whispering into the mans ear, "It's time to stop the lies" this relates to the title of the song 'Kill lies' suggesting he is the focus of the video. Her lips are blood red suggesting violence and power and, also she comes across as intimidating.

The music suddenly quickens and increases in volume as we cut to a close-up of the man's dirty face, uncovering the mans face and showing who he is. Also, due to the close-up the audience assumes his important. He starts shouting the lyrics in a violent manure, showing his angry with her. The camera quickly cuts, and continually cuts to various shot types showing the band playing their instruments. Additionally the camera cuts to close ups of each bands members face as they scream 'lie' in a dramatic way, this increases the tense and slightly volatile atmosphere.

The man is in a mid close-up shot sitting still, then cuts for half a second to him thrashing in his seat,then cutting  back to him still again. This could connote he feels trapped in his body and angry at the woman but is stopping him self from reacting in a violent way. There are also a lot of close-ups from a low angle of a guitar being played; showing dominance of the person playing as the audience are below him. Also, there are a lot of extreme close-ups within this sequence, making the footage seem intimidating towards the audience.

Analysis of Rock Video 2-' 21 Guns' by Green Day

21 Guns’

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Analysis of Rock Video 1- 'Just' By Radiohead

'Just' By Radiohead on Prezi