Advert designs

How to create this advert?:

This advert will be created using Photoshop. It will consist of 8 layers. Each of the layers as follows:

• Background layer ( Fence)
• Layer 1 ( Main actor- Scott Wells)
• Layer 2 ( Interrogation character)
• Layer 3 ( Work character)
• Layer 4 ( Dancer 1)
• Layer 5 (Dancer 2)
• Layer 6 ( Punch bag and fist ( Opacity to be lowered))
• Layer 7 (black background to the writing)
• Layer 8 ( Text layer "NOT GIVING IN SINGLE OUT JULY 2013")

This design shows the conventions used in other dance pop adverts. Having the artists within the advert and also having a mid shot of them is a convention as it draws the attention to the artists and tells the audience their important and its their album/single. Also the colouring is important as the bright vibrant purple links with the upbeat tempo and energetic atmosphere, but contrasts the situations (the situations are represented by the actors in black and white, they connote the concept of the song-frustration of not giving in). The artist is in the same clothing he was in for the video because it was colourful and made him stand out and be noticed. The song name is bold and big to make it stand out, with the release date at the bottom. We would also include the logos for the production company, and other logos to promote companies involves with the production and publication of the advert. We would also have the name of the artist 'Rudimental' or 'Scott Wells', this would be bigger than the names of the song title, and also be in a different font because that is the convention-this is done to make the artists seem important and emphasis their status.